The Psychological Component of Choosing Your Market Wisely

Now, many of us getting started in internet marketing tend to pick markets or niches that don’t have the most promise. Why is that? Well, partially, it is because of ignorance–thinking our product is simply the better moustrap that no one else has thought of. But I think there is another reason that the gurus don’t mention very often:

Because we don’t believe in ourselves.

If we know there is a lot of money to be made in X and we know about X, why the heck wouldn’t you go into x?? (After considering costs of entering the market, getting leads, etc.)

Because we don’t think we are very good. We don’t think we can cut it in a competitive market. So we don’t enter it.

When you listen to Ken McCarthy, Frank Kern, Dan Kennedy, and the rest of the “greats”, they always say, “What do you need if you want to open a hotdog stand?” Hungry people.

Or, what is the most important thing you require to go fishing? Fish.

Of course. This means that you don’t sell a product to left-handed Albanian basket weavers unless you can prove beforehand that they are a market you can service for a decent profit.

So, first find the market. Then, the product(s) for that market.

And believe in yourself, dammit.