Can AI 100x You? (or: "What they don't tell you at AI Business School)

If you want to create a billion dollar business all by yourself, it's no longer about, "Well, let me hire another person and then I'm going to be twice as efficient."

No, now it's about, "can I make a tool that makes me a hundred times as powerful, a hundred times as effective, a hundred times as efficient for this particular thing that I'm doing?"

As Alex Hormozi says: "Running a business is about managing constraint. So you have to find where the bottleneck is and you have to widen it," and you have to do that 10 times a week for years, to get the result.

Now that I have AI, the question has been, "Where are all the hidden constraints I've been accepting?"

Accepting, digitally. Accepting with computers in general. Accepting in business processes.

Honestly, five years ago I kept telling my partner, "I'm going to need 20 Filipinos to even begin to process everything that I have written."

Why Filipinos? because according to my thinking back then, they would be the lowest-cost English-speaking workers that I needed and I needed a lot of them.

And I had visions of two very particular pieces of software that I knew would cost hundreds of thousands if not millions to develop.

The first would track your personal development for your entire life.

The second would be like Netflix, except for how I wished Netflix would be.

Now I have AI. And those products are both pretty much done.

It's like having a bunch of: middle-school through Ph D students (depends on the task and how you instruct them) to go through my existing content or implement projects or whatever.

And now the challenge for me is...

What can I actually unconstrain now?

Every step:

1. Create product(s)

2. Optimize product

3. Find market

4. Communicate to market

5. Sell

6. Deliver service/product

7. Follow-up/troubleshoot

8. Management/operations (finances etc)

Above all that is 'managing self'. Because if you are getting multiplied a hundred or a thousand times, every little tweak in your state and abilities is very important.

I have to look at where the constraints are at each in that process and optimize as I go along.

What you find when you start doing this is that there are literally dozens and maybe hundreds of processes within that chain. And if you do them manually, by yourself, you're working at... 1x.

With constant task and context switching.

And if you optimize one point by 10x or 100x, then suddenly you have to optimize along the entire chain

Software in itself used to be one of the great multipliers.

Now, It's kind of a commodity (in the sense that if someone spends enough time sitting at the terminal and talking to their computer, they can create software).

Begin at the beginning

For me, the secret was optimizing product first.

I needed to take an existing industry, and:

1) Be able to deliver at 100-1000x efficiency

2) Not be dependent on AI (for the core value delivery)

3) Have a natural moat which compounds instead of erodes over time

4) Has a natural, logical progression through multipliers

Found it.

Did it.

And, as a bonus: It actually solved one of my basic problems. So I was dogfooding and helping myself and my clients at the same time.

What they don't tell you at AI business school

What I found is that the tooling or allowing myself to work more efficiently was just as important as the product.

I have a half dozen new live systems running right now.

I created 25 tools that helped me be more efficient working day to day.

Now, if there's anything that I'm missing as I'm working, and I wish it were different and it could be solved by a software I just... open up a new project and spin up Claude and create it.

And each tool has added maybe five or 10% to my efficiency. So you can imagine the compounding over time.

What DOESN'T scale

So far, the only thing that I don't think I have really figured out how to scale is L1 content creation. The bottom level.

Which, and I'm gonna throw in another idea here, really shows us what AI and life is about in the first place.

There's only one constraint on you, and that is that you can only pay attention to one thing at one time.

Sure, now AI helps you do anything. But if you can do anything, choosing what to do is that much more important.

I didn't realize this was going to be so long.

But now that I've written it, I see a bunch of other articles need to be written as well.

Questions? Send them to me. I reply to everything. (Not automated--yet!)

[Task-switching constraints] [Delegation constraints] [Content creation constraints] [Content publishing constraints] [Product/service delivery constraints] [Client acquisition constraints] [Process constraints] [Creativity constraints] [Integration constraints] [Operations constraints] [Software dev constraints (with req, design, dev, testing, maintenance etc constraints)]